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The Wides Group
Financial Advisors
6735 Crosswinds Drive North
Saint Petersburg, FL 33710
tel: 727-381-1234
toll free: 800-237-2898
fax: 727-343-8203
Our Story
Being Financial Advisors is all about building relationships with clients. By learning more about you and your needs, we are able to offer more personalized advice and service. Please read below to learn more about us.
Kenneth Wides
Senior Vice President - Wealth Management
Porfolio Management Director
Ken Wides joined Morgan Stanley Smith Barney in 1971 and has over 36 years of experience as a financial advisor. In addition to the successful client relationships he’s established, he manages personalized equity and bond strategies for his clients. Ken is a member of Morgan Stanley Smith Barney’s Portfolio Management Group, a highly selective program into which 7% of Morgan Stanley Smith Barney’s financial advisors have been accepted. Ken oversees all client investments and wealth management plans for The Wides Group at Morgan Stanley Smith Barney. His longevity in the business and experience in both up and down markets guides the overall direction and vision for the team. Prior to joining Morgan Stanley Smith Barney, Ken attended Florida State University where he graduated in 1966 with a Bachelor of Science in Economics. He and his wife, Elaine, have six children, and he enjoys boating, fishing and coaching baseball.
Sara Wides Nicholson, CFP®
Financial Advisor
Financial Planning Specialist
Sara Nicholson joined Morgan Stanley Smith Barney in 2004, partnering with Ken to enhance the level of service provided to their clients. Sara’s focus is on expanding the relationships that The Wides Group currently has, as well as garnering new relationships. Sara works with Ken to uncover clients’ financial needs and goals, formulate strategies to help clients achieve their goals, and execute and monitor these strategies. Sara’s previous experience was in the technology consulting industry where she worked as a consultant to both Fortune 500 companies and smaller startups. She received her MBA in Finance from Emory University in 2004 and a Bachelor of Science in Organizational Communication and Math from the University of Miami in 1996. Sara and her husband Ed enjoy running, biking, and visiting Ed’s family in Ireland.
This information, products and services described here are intended only for individuals residing in states where this Financial Advisor is properly registered as described in this site.
*Includes years at Smith Barney, affiliates and predecessor firms.
Morgan Stanley Smith Barney LLC and its affiliates do not provide tax or legal advice. To the extent that this material or any attachment concerns tax matters, it is not intended to be used and cannot be used by a taxpayer for the purpose of avoiding penalties that may be imposed by law.   Any such taxpayer should seek advice based on the taxpayer's particular circumstances from an independent tax advisor.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP (with flame logo)® in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.
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